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Tuesday, August 7, 2012
Chevy (Staffing) Runs Deep: We Interview GM’s New Marketing Boss
Just before inking a deal to put Chevrolet logos on English soccer fields, General Motors came from what seemed like left field to fire the executive who had put the sponsorship together. Joel Ewanick, GM’s former chief marketing officer, had caught heat recently for ending GM’s Facebook advertising and saying GM wouldn’t run a spot [...]
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